Top 200 SMB & Digital Marketing Blog Posts 2015

CHAPTER 1
Introduction

At COS Sales our main services are providing printing and office equipment solutions to a range of businesses, but when we aren't discussing printer lease agreements we love to stay up to date with the latest and greatest SMB advice and tips, which led us to create this roundup.

2015 saw countless changes and transformations in the business landscape: from alternative funding methods that empower startups, Google algorithm changes, the rise of laser-targeted digital marketing tactics, the spotlight shifting to content…it’s impossible to list them all here!

So instead of doing the impossible, we bring you something better: the Top 200 SMB & Digital Marketing Blog Posts of 2015!

Our round-up will give you the edge you need to take your business to the next level in 2016 – featuring the latest social media promotion tactics, productivity tweaks, growth hacks, inspiring stories of success and more.

CHAPTER 2
Best Practices

How to Immediately Become a More Productive (and Better) Writer

Writing is an essential part of business. Whether it's a blog post, an email to your list, creating social content, or reaching out to influencers, you must write - and you better write well if you want your content to have a positive impact to your readers. Learn how to immediately become a better and more productive writer with these 5 small but effective writing tips you can use today.

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5 Mistakes You’re Making With Clients That Will Cost You Cash

Everything you do affects your business' cash flow - and this is truer for your interactions with clients. Are you taking on every client? Do you have clients that cause more hassle than they're worth? Are you selling based on dollars instead of value? If you answered yes to these questions, you are losing money! Learn the 5 mistakes (with clients) you need to avoid to keep your cash flow healthy.

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The little known (and crazily effective) way to get the attention of industry influencers (without being a schmuck)

Influencers - what would you give to get their attention and boost your visibility? Many would try to speak to influencers at conferences, via emails, through blogs and social media - but with mixed success. So why not try Belinda Weaver's suggestion? The idea is little known - and it can be crazily effective. Read on and find out!

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How To Improve Office Hygiene

Cold and flu can rob you of employees and revenue if you let it. Keep them out of the office with simple office hygiene strategies that promote clean hands, bug-free desks, and clean air.

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How Insanely Honest Marketing Can Actually Get You More Business

No business and organization is perfect, and common wisdom says an owner should hide or downplay these vulnerabilities. Not with honest marketing, which encourages transparency even with your weaknesses. Discover how baring it all can grow your business.

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7 (almost) Bulletproof Branding Tips for Newbie Entrepreneurs

A newcomer to the world of entrepreneurship? Launching and spreading the word about your brand should be high on your list of priorities. And here's your 7-step checklist for doing just that - from building your platform, owning your space, sharing your knowledge and more.

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4 Pricing Strategies I Learned by Letting Strangers Sleep in My Bed

Matt Simpson lets strangers sleep on his bed. Not because he's promiscous, but because he's an Airbnb host. Renting his guestroom to travelers via Airbnb not only generated extra income for him. Doing so also taught him 7 pricing strategies you can use in your business today!

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How to Explain Social Media to Clients Starting Their First Site

If you've worked with clients who're new to the world of digital marketing - those who are just about to build their first site, then you know how difficult it can be to explain technologies unfamiliar to them and the benefits. The case is especially true for social media. Fortunately, MassPlanner has a guide for explaining complex social media concepts and what each network can do for their business. Check it out!

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How to turn your website into a conversion hub

Your company website looks stylish and very professional. Good job! But unless it's converting visitors to paying customers, it's not getting the job done. Now, conversion rate optimization is a broad topic that requires more than just a post. But worry not, ColourRich came up with a simple guide with easy-to-understand pointers to help you get more out of your website.

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Is Your Ecommerce Website Prepared For Holiday Season?

The holiday season is upon us - and it's nice that you've changed the theme of your ecommerce website to suit the season. If you want to take full advantage of the holiday-buying season, you need to go beyond adorning your site with a festive theme and color scheme. Read this guide from WPEka and discover what steps to take to ensure your ecommerce website gets the boost in visibility and sales this holiday season.

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Why I Lost My Productivity and How I Got It Back

We want to be productive all the time, and why not? Getting more things done in less time gives you more opportunities to work on projects and other stuff you like. Timo Kiander is a productive superdad. But at one point, he lost the drive for productivity. Learn why and how he got his productivity superpowers back.

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How to Improve Leadership and Communication Skills

Successfully running a business takes more than a great product. Knowing how to lead and communicate with the people you work with is just as important. But what if you're not born with the leadership skills and communication savvy that moves masses? Fortunately, these skills can be learned and improved just like any other - and Takis Athanassiou shows us how.

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The Building Blocks of a Top-notch Presentation

You have a great business idea and your partner loves it. Now you have to present it to the stakeholders. Your presentation will decide if your idea sees the light of day or taken down the train. So how do you make that sweeping, top-notch presentation? This post from Corporation Centre AU will guide you on the building blocks of great presentations.

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7 quirky tips to optimise your home office

Perhaps you're working at home, perhaps not. Whatever the case however, you want your office to get you pumped up for work and aid in the smooth execution of your daily activities. Rich Jinks from Articulate shows you 7 quirky but sound tips for optimizing and getting more out of your workspace.

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You Need Soft Skills to Survive Virtual Collaboration

Hard skills are required to get important work done, but successfully working with other people relies on soft skills. Soft skills are of great importance especially in virtual collaboration teams. And if you find yourself in one, check out this post by Deborah Anderson and learn 8 simple guidelines for tightening your soft skills.

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Time-Saving Systems That Can Help You Get More Done Every Day

If you don't have enough time, then you're probably wasting time says Bruna Martinuzzi. Blaming external reasons like emails, meetings, social media, etc. is almost an automatic reaction. But these are things you can control, and they'll eat up your time only if you let them. So don't! Here are Martinuzzi's time-saving systems for getting more work done.

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5 Types Of Emails That Are Always Worth The Work

Not all emails are created equal. Some don't require a response while others do. Some emails need only a few seconds of your attention, but there are emails that require careful thought before sending. Learn the 5 types of email that are always worth the work and why.

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CHAPTER 3
Customer Service

Make Them Feel Valued. Make Them Feel Heard

You want your customers to feel valued and heard - but how exactly? 644 consumers and 131 brands shared their thoughts with InMoment. Discover the top customer experience trends in 2015 and learn how to build better relationships with your audience.

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3 Ways to Be Part of the ‘Over-the-Top Service' Movement

Want a surefire way to separate your business from the competition? Then you should deliver 'over the top' customer service. You can spoil your customers with great service in many ways - but here are 3 simple ideas you can start with today.

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5 Things Entrepreneurs Can Learn From Their Own Customers (We Did!)

Listening and learning from your customers must be on top of your list of priorities. You have to constantly keep an eye on suggestions and ideas from the people that buy your products and services so you can keep on improving your offers. Learn how to listen to your customers better by definining your listening channels, concentrating on the 3 Ps, and more.

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Hug Your Haters: 5 Ways to Leverage Complaints to Strengthen Relationships

You have 2 ways to take a customer complaint: you can view it as a nuisance or you can take it as an opportunity to show your customer service chops and differentiate your brand from the competition. Here are 5 ways to turn those complaints to a deeper, more positive brand experience.

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Are You An Apple?

Apple can launch any product and sell it as the market leader. Why? Because their customers love them! And sure enough, many businesses dream of achieving "Apple" status in their industry - successfully exciting and creating value for customers year after year. Check out this post and see how you can rise above the competition and enjoy unwavering customer loyalty just like Apple.

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20 Top Customer Engagement Tips

How do you engage your customers? Content workshops, gamification, identifying top retention channels, and even telemarketing are just some of the nice ideas shared by top-level executives at the 2015 B2B LeadsCon. Check out the full post and learn 20 rock-solid customer engagement tips from the best B2B companies.

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Trust: The most valuable business resource you have

Trust is your business' most valuable resource. You can have the best products and services, but if your target market doesn't trust you enough, they won't buy from you! That said, trust is not easily earned yet easily broken. Learn how you can build customer relationships based on trust, which can easily turn to referrals and word-of-mouth marketing.

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The Actual Cost Of Bad Customer Service Entrepreneurs Should Know

EBad customer service is costly. To be precise, $338.5 billion is the annual cost of bad customer service around the globe. Avoid costly customer service mistakes: learn what makes a bad service and the 4 practices to adopt to make sure your customers are happy with your company.

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6 Ways to Deal With Negative Online Reviews

Pleasing everyone is impossible. One way or another, a negative online review will come your way - and you have to deal with it professionally and swiftly. Learn how to successfully deal with negative reviews with these 5 tips from the Work At Home Woman. Tip number one might shock you!

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CHAPTER 4
Ideas & Inspiration

John Wooden: The Difference Between Winning and Succeeding

John Wooden was an American basketball player and coach nicknamed the "Wizard of Westwood." He led the UCLA to 10 NCAA national championships, and he certainly knows a lot about the difference of winning and succeeding - as well as other leadership lessons that business owners can use. Check the full video!

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The 15-Second “Pep talk” (And more)

My ex-father-in-law carved tombstones. Nobody ever gets their net worth carved on their tombstone was Tom Peters' closing line in a 15-minute pep talk. Check out the 15-second version of his talk and how to get 21st century leadership right by just doing one thing!

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The Brand Brief Behind Nike’s Just Do It Campaign

No one can deny the success of Nike's Just Do It campaign, and Jerome Conlon was right smack in the middle when all happened. And in this post over at Branding Strategy Insider, Conlon shows us how Just Do It came to be.

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The Secret Sauce of Super Success

No secrets are to be found in this post. So move along if you're looking for quick, instant fixes to business success. But if you want to learn how to be there when your target customers want AND need your services, then this short read from Jason Fox is worth checking out.

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Fear Less and Thrive More

Fear can hold you back from living the life you want and succeeding in your business - but many of these fears are not grounded in reality, and can be dealt with using a series of questions. Discover what those introspective questions are and the 10 things you need to do to be fearless and thriving.

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10 Practices for Becoming a Self-Made Millionaire

Want to become a self-made millionaire? Know this: the road is rough. Many have tried before you, and many have failed. But those who succeeded firmly adhere to a handful of rules - like the 10 rules in this article from Entrepreneur.com.

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5What Matters Most In Regards To Money & Wealth

Timothy Sykes started trading with only $30,000, now he's sitting pretty with a 6-figure account. He has learned and imparted a lot of lessons about money and wealth. But the lesson he highlighted in this post goes beyond profits, trades, timing, and the like. Give it a read!

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Product Inspiration From Shigeru Miyamoto, Creator of Mario Brothers

Shigeru Miyamoto is the creator of the popular video game Super Mario Bros. Not only is the game fun to play even today, Super Mario Bros.' design also has a lot to teach entrepreneurs - its World 1-1 in particular has a lot of product creation best practices and ideas for you to take away!

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5 Businesses That Cost Less Than $200 to Start

You have $200 to spare, and there are a myriad of things you can do with that money: save it in the bank, take the family somewhere fun, make the club near you just a tad richer - or you can be smart about it by building a business. Here are 5 business ideas that you can turn into reality today - and each of these ideas cost only $200 to start!

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Behavioural science is a gold mine for service design and customer experience – Interview with Nicolae Naumof

Want to provide better service and experience to customers? 'Turn to behavioral science!' says Nicolae Naumof, a behavioral science specialist. In this interview with Adrian Swinscoe, Nicolae discusses what behavioral science is all about and why it's important for good service design and customer experience.

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Entrepreneur Case Study: Pat Flynn’s Path to Success

Pat Flynn was laid off from his job 10 years ago. And for many, such a career setback can feel crippling. But not for Pat! Today, he's one of the hottest entrepreneurs and bloggers around, constantly making 5- to 6-figures a month. Learn how Pat Flynn made the transition from unemployed to rock-star entrepreneur and be inspired.

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5 Things I Wish I Knew in the First 5 Years of My Career

Jennifer Davis has a career in the technology industry. And with 2 decades of experience, she sure knows her way around. If you're career is just about to take off however, you sure could use some tips and insight from a seasoned vet: from putting your knowledge to good use to gain experience, what matters in networking, and more.

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It’s Not What Happens, It’s How You Handle It

As much as we like our personal and professional lives to go as we want, unexpected events will throw a wrench into our plans. Struggling to regain control is often the reaction, but this article from Tara Joyce shifts the spotlight on how to handle these changes instead.

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Bank Founder Shares His Views on Investor Relations

Ron Samuels is the CEO and founder of Avenue Bank. And as you may have guessed, he has a lot of experience when it comes to raising money especially building relationships with investors, something that new entrepreneurs and startups need advice in. So tune in to this episode of The Entrepreneurial Mind with Dr. Jeff Cornwall where Ron Samuels shares his view about investor relations.

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A Small Startup’s Secrets to Scoring Big Name Clients

Getting business from Fortune 500 companies is every startup's dream: it gives them validation and revenue! However, these big companies have equally big needs, and those in the higher ups may be skeptical about startups taking on the job. So how do you pitch to and convince these big name clients that your startup is up to the task? Check out this post from Gaby Koren of Panaya.

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Study: Promotional products less expensive, more effective than TV, digital ads

Your prospects are connected to the digital world, and you can bet many of them watch TV too. With these in mind, advertising through digital channels and TV commercials make perfect sense. But if you're a small business, the cost of reaching your customers through these promotional channels may be too much for your finances to bear. Worry not, promotional products can give your small business a much needed boost - plus some more!

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How Do Business Owners Keep Healthy? Healthful Tips

Building and running a business takes a lot of mental - AND physical power. If your body is easily exhausted by daily meetings, travel, and other business activities, then it's time to take a good look at your health and how you maintain it. Check out this post from The Resourceful CEO and discover how you can stay fit using simple workouts and tips.

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30 Women who have revolutionized the tech sector

Many view the tech industry as a male-dominated field. If you're looking at the sheer number of males versus females, then yes - males have the upper hand. But when it comes to revolutionizing the tech industry, females have their fair share of revolutionaries! Check out this list and be inspired by how the COO of Facebook, CEO of Youtube, CFO of Google, and Penelope Trunk enriched the tech industry while juggling other responsibilities.

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7 Lessons I Learned Building A Million Dollar Business (After 10 Years Of Failure)

Derek Halpern of Social Triggers lived a roller coaster ride - from a punk back in college, successful entrepreneur, corporate drone, to a million-dollar business owner. And in this post, he shares his story and the lessons he learned throughout his career's ups and downs.

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2016 Digital Marketing Trends for Small Business

2015 is almost over. And while the rest of the world think it's the perfect time to slow down and relax, local business owners use this as an opportunity to map out their plans and goals for the upcoming year. Here are 6 local business marketing trends you should consider when planning for success in 2016

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The Ten Most Important Books To Expand Your Brain

James Altucher loves reading books (and you should too), but he's quite selective. He says "no" to business card books and books that should've been an article. But braingasm books? Yes please! These books give the brain an IQ orgasm, and if that sounds good, check out Altucher's list of the top 10 braingasm books he read.

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My top 10 quotes on dreams

Richard Branson didn't have the best of starts and the odds were stacked against him. But he realized his big dream anyway: Virgin, a group of companies worth over £5 billion! So if you have big dreams but everyone's telling you it's not possible, don't listen! Instead, read, listen, and internalize these bits of inspiration that helped shape a massively successful Richard Branson.

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Keeping It Simple

This is a quick read from Amy Taylor of Brains On Fire. If you have the habit of overthinking, overcomplicating, and relying too much on the latest technology and tools, this post is worth reading many times over.

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There's Enough Time in Your Life for Everything Important

We feel the great need to save and manage time, explaining the proliferation time-saving hacks, productivity apps, etc. But while using these hacks and tools may lead us to think that we're winning the war against time-famine, Arianna Huffington thinks the opposite.

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Invite the awful – The 200 words project

Throwing out old material and starting fresh - this is how you invite the awful. And it's the key to George Carlin and Louis CK's success as comedians. Read more about inviting the awful and why it's crucial for constant improvement.

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4 Science-Backed Reasons to Read More (Even If You're Busy)

If you are yet to develop a daily reading habit, then you're missing out on these 4 science-backed benefits of reading. Read the full post from Hubspot to get the full scoop - and learn how to read more even if you can't make the time for it.

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10 Ways to Maintain Confidence and Motivation Through the Grind

Wouldn't it be nice to be confident and motivated all the time? It sure would be - but life often gets in the way, and we find our confidence and motivation plummeting, limiting our ability to perform at our best. But that's OK! What matters is how you can get your confidence and motivation back - and here are 10 ways to do just that courtesy of David Ly Khim.

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7 Things That Make Great Bosses Unforgettable

If you've seen the movie "Horrible Bosses," then you know that some bosses are unforgettable because they make life misearable. If you're the CEO or founder of your company, you already know what you shouldn't do. And now, it's time to learn what you should DO as a boss so employees don't forget you because you've changed them for the better.

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How One Life Hack From A Self-Made Billionaire Leads To Exceptional Success

We can’t get enough of life hacks, can we? There are hacks for productivity, de-stressing, growing your business, and the list goes on. Charlie Munger is Warren Buffet's partner, a self-made billionaire with a rich 70-year career. How many life hacks did he use to achieve exceptional success? Just one!

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Why the ad industry needs to recognise the power of music

When it comes to creating high impact ads, we often rely on visuals - images that our audience can relate to, colors that inspire the right emotions, etc. But rarely do we turn to music and its power to move people. Yes, working with music can be complex - but it can be very powerful in advertising when used strategically.

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The Secret to Better Learning That Most People Don’t Know

The world of business is constantly changing - unlike sports, games, and branches of science that operate with hard and fast rules. And if you want to keep up with the rapid changes in the business landscape, you have to constantly study and learn. Check out this post from PsyBlog and discover a science-backed secret to learning more effectively.

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The Top Female Entrepreneurs in Business Today

Elizabeth Holmes founded Theranos when she was only 19. Heather Payne created HackerYou & Ladies Learning Code in Canada. Jessica Mah, on the other hand, provides accounting, tax, and payroll software for SMBs through her company inDINERO. These 3 are just some of the women that top the world of entrepreneurship today - and there are more listed in this infographic.

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TEDx Talk – Rethinking Business With the Power of G.L.U.E.

89% of businesses will compete mostly on customer experience by 2016. So how do you provide the service experience that makes customers stick? The answe: G.L.U.E. Learn more about G.L.U.E. and Panera, Doubletree Hotels, and other leading companies use it.

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4 Thought Leaders on Thought Leadership

Who else can give you better advice on thought leadership than thought leaders themselves! In this post, 4 thought leaders shared their ideas on thought leadership: from taking advantage of employee's natural tendency to be social, enlisting the help of digital natives, using personal brand to build corporate brand, and more.

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3 Competencies That Will Grow Your Results

You want to have more influence: reach more people and contribute to their lives. That's sure to take your life and business to the next level, wouldn't it? So how do you develop this level of life- and career-changing influence? Here are 3 competencies that will drive more attention to you and your biz.

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The Lexus Hoverboard Is Brand Positioning Incarnate

Made of carbon fiber and woodgrain, the Lexus Hoverboard set the internet on fire as it floats a few inches above the ground. And brand strategists and biz owners better pay attention to this new technology from Lexus - not because its cool, but because it's a prime example of excellent brand positioning.

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My three most recommended books, for people making something from scratch

To build a business or start any personal project, you often have to begin from scratch - and many are uncomfortable (and clueless about what to do) when they're in such a position. If that's the case for you, these book recommended by Ben can guide and inspire you to push ahead.

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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Ah! It's the "S" word again. Storytelling is often discussed in marketing and branding circles. But really, how do you tell a story that moves people? Avinash Kaushik has ideas: here are 10 ways for telling great stories using data.

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5 Music Festivals That Rock at Creating Mobile Experiences

With people connected through their mobile devices 'round the clock, Mobile experiences are hot like pancakes today. Music festivals in particular have an excellent track record of providing awesome mobile experiences through a host of technologies. Here are 5 music festivals to draw inspiration.

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5 Lessons Learned From 5 Years in Business, Part 3

Resonance Marketing reached its 5th anniversary this year. Join founder Rachel Parker as she shares the third lesson she's learned from running Resonance Marketing, especially insightful if you're running content marketing campaigns!

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Key Trends Affecting Retailers This Holiday Season

Offline and online retail stores count on the holiday season to bring that massive boost in sales and revenue, inching them closer to their annual goals. That said, challenges and trends await retailers as they try to milk the holiday season for maximum profit. What are these trends? Check out this post from Egg Marketing PR.

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Forget Business School--Just Watch These 10 TED Talks

Want to start a business and thinking about attending business school? Laura Garnett says forget about the latter! Check out these 10 TEDx talks instead that will teach you unleash your hidden potential, how to improve leadership through empathy, how to achieve happiness, and more.

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The Power of the Done List

To-do lists? We have those. But do you really feel moved to do and accomplish more with to-do lists? If you don't, try Walter Chen's solution: keep a done-list. Learn why done-lists work better than to-do lists and how to keep one.

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How To Know If Starting An Online Business Is Right For You

You want to start a business but don't know where to start. So you turn to the internet for advice - some of it good, some are bad. But is starting a business even right for you? Find out by answering the 8 questions in this post from SiteSell.

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In the Jurassic Marketing World, Are You Indominus Rex...or the Hamster Ball?

If you've seen the latest installment in the Jurrasic Park series, you may be tempted to choose the Indominus Rex. And who wouldn't want such beastly power especially in the cutthroat world of marketing? But Sherry Gray of Chamber Of Commerce begs to differ. Discover why you'd want to be the 2 kids in the hamsterball in today's marketing world.

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The First Step to Business Success: Master Your Mindset

What's the first step to business success? Is it having the right technology? Hiring world-class talent? Building strategic business partnershuips? For Jesica Thompson of the Blog-Li Llama, success starts with your mindset. Read on and discover HARPOM - what it is and how it can transform your self and your business.

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Top 10 TED Talks for SMB Entrepreneurs

Yes, another list of TED talks for you to watch. And why not? These talks provide insights to business owners and entrepreneurs you won't find in your average marketing or SMB blog - including how to inspire action, how to love what you do, making a splash in social media, plus some more.

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Anger Management for Entrepreneurs

You'll be exposed to a variety of situations as an entrepreneur, triggering different emotions: happiness, shock, disbelief - and anger. Anger is a natural reaction necessary for survival, but it can easily take over and paralyze you from doing meaningful work if you let it. Here are 8 anger management strategies for today's entrepreneurs.

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Play, Minecraft and Better Leadership

Kids and kids-at-heart love Minecraft. You just have to log in to sites like 9Gag to see countless posts and references to this addictive game. And if you want to sharpen your business leadership chops, it's a game you want to get your hands in! See how playing Minecraft can transform you to a better, more effective leader.

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5 Ways To Stay Motivated As An Entrepreneur

The journey to entrepreneurial success can be riddled with loneliness. Not everyone will understand or appreciate the path you took, and this may cause you to rethink your goals or even quit. But don't! Check out how you can stay pumped up to achieve your dreams through these 5 strategies.

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Stretched Thin: A 21st Century Epidemic

Mark Zarr is suffering from a 21st century disease: being spread too thin. You're probably suffering from this epidemic too that can cause stress, anxiety, and a host of serious problems. Even worse, many people wear it as a badge of honor. A cure to this disease exists fortunately, and Mark Zarr will introduce you to it.

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How to succeed in business as an introvert

Seeing the value of extroverts in the business world is easy: they're outgoing, aggressive, and social - all of which are essential traits for success. But what about introverts - those low-key employees that spend more time on their desks than getting along with co-workers? These quiet, observant individuals have a lot of value to offer in business too. Read on to find out why.

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7 of the Best Self Improvement Books to Read

The self-help section at the bookstore is often the largest, but not every self-improvement book is created equal. Some are worth a read, others not so much. You'll find engaging books, while others are long and dry. Some provide great theories, and there are books that impart realistic and practical advice. Here are 7 of the best self-improvement books that hit the right buttons: practical, realistic, and engaging.

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The Internet of Things: 11 Experts on Business Opportunities

The Internet of Things has the potential to connect 50 billion products by 2020! Sounds impressive, but we're of course more interested in practical application and opportunities the Internet of Things will provide. So head over to this post where 11 experts share their ideas on how to leverage the business opportunities generated by the rapidly growing Internet of Things.

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The workshop from hell

If you've been to a workshop from hell like Dagmar Recklies has, then you want to read how Dagmar even ran one. No plus points for guessing that the workshop fell flat on its face (it was from hell after all!), but the lessons Dagmar learned along the way are worth noting.

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How to Develop More Motivation

Why are some people motivated while others are not? What do I need to do to increase my motivation for work and other endeavors? If these questions are bugging you late at night, this post from Chris Farmer from the Corporate Coach Group provides useful answers.

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Are you a giver or a taker?

Takers are often thought of as selfish. Givers, on the other hand, often act to help others. Which are you? And more importantly, how can you find the right balance between the 2 extremes at the workplace? Marcella Bremer from Leadership & Change has a nice article about it.

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CHAPTER 6
SEO & Marketing

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Salespeople, word-of-mouth referrals, direct mail - you may think that these are from a bygone era of marketing now that everything's going digital. Think again! Check out this collection of interesting marketing stats to see why.

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3 Secrets of Innovative Business Blogging

Businesses need to blog - and they need to blog properly! If you find yourself slipping into a boring routine when creating and scheduling posts (and the content you come up with is equally boring), then you need to read this post by Mike Templeman. Learn how to make your business blog sizzling and innovative in 3 steps.

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Google Pigeon: local SEO is changing. Are you ready for the adjustments?

We've heard of Google's Panda and Penguin updates, but have you heard of the Pigeon update? The algorithm change aims to improve the processing of local search data by reducing the results! If you're running a small, brick-and-mortar business, check out this article from Vansken and see how to react to this Google update and keep your presence on local searches.

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You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out

People often need to see, touch, or taste to believe - and that's why sampling, one of the oldest plays in the book, is always effective when done right. And O&M definitely gets the play right. Discover how O&M convinced the world that Coke Zero is as good as the full-calorie Coca Cola through sampling.

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12 Secrets of the Human Brain to Use in Marketing

Want to understand your customers better? Then start by studying the human brain! Knowing how this complex organ processes images, design, and other pieces of information can make you a more engaging and effective marketer. So check out this infographic by Paul Dunay that reveals the 12 secrets of the human brain.

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Six Ways to Uncover What's Confusing Your Website Visitors and Dragging Conversions Down

Having a company website is nice, but a website that generates sales and leads for your business is infinitely better! If your site isn't generating the conversions you're seeking, you want to iron out the holes in your site's design and conversion process. This guide from MarketingProfs shows you 6 ways for uncovering the weaknesses in your site that drags your conversions down.

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Welcome to a New Era of Convenience Shopping

Buy buttons are the hottest trend in the field of convenience shopping. Even social networks like Instagram and Pinterest have introduced buy buttons and for good reasons. Learn how buy buttons are necessary for convenience shopping and why you should consider jumping on the trend.

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How are your multicultural marketing strategies?

The multicultural market is expected to grow to nearly 130 million by 2020. If you don't have multicultural marketing strategies in place, you will be left behind by competitors who do. Learn more about the multicultural marketing landscape, what CMOs are doing right, and what they're doing wrong.

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10 Ways to Use One Piece of Content

You want to regularly post new content to your blog/site. However, creating quality content consistently takes up a lot of time and mental power. So here's a solution: create 10 pieces of content out of that post you just wrote - content that you can use in your blog, prospecting, email marketing, and more.

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Logo Design vs. Branding – what’s the difference?

A logo is a visual representation of your company. It's an important part of branding but not the whole enchilada. Learn the difference between branding and logo - and what purpose the latter serves in this post by William Beachy on GoMedia.

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Content as a bridge between B2B sales and marketing

Marketing and sales should work closer as disciplines, but many business treat them differently. As a result, a company may engage a prospect in different ways, lacking consistency. So how do you bridge this gap between marketing and sales? Check out this post by John Bell and discover how content glues the pieces together, complete with relevant examples.

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Build a Well Rounded Content Marketing Strategy

Successful content mareting is backed by a solid strategy. Without one, you're just publishing random content - and a random approach to marketing won't bring consistent results. Check out this 4-step strategy creation plan from Foundation Digital and ensure your marketing efforts have a backbone.

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How did we get 8000 users without spending a penny on our Pre Launch website

Visibility requires investment, or does it? DIKY didn't spend a dime on advertising their pre-launch website - and still generated 8000 hits, top rankings on Google, and about 10% conversion rate! Learn the 4 things they kept in mind when creating the website which led to success.

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14 Steps to Online Reputation Management

People talk about your business regardless of its size. And most of these conversations can be found online through review sites, social media, etc. How sure are you that these conversations about your business will help you grow instead of harming sales? The answer: have an online reputation management process in place. Read this post from SmallBizBee and learn how to manage your reputation in the digital world in 14 steps.

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5 Key Facts About Mobile, Millennials, and Hotel Marketing – Travel Tuesday

We're still years away before Millennials take over the global workforce. But as a real market force, this generation is already making its presence felt. Knowing how millennials shop, travel, and work with service providers is key if you want to market to this generation. Read the 5 key facts Tim Peter uncovered about Millennials.

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4 Essentials for Success in B2B Tech Content Marketing

So you're in the B2B tech industry? Kenny Sahr from SmallBizDaily (who went from B2C to B2B) knows how business customers can be tough nut to crack. Asking a prospect to spend $100 on your product is different from asking a CEO to part with $100k. So here are 6 tips from Kenny for successful B2B tech content marketing.

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Data-Driven PR Part 1:Make News With Numbers

This is a short video from Tech Affect, part of their "90 Seconds To PR Success" series. The vid will show you the 3 types of data that are essential for PR success and how you can make traffic-pulling, lead-generating news with them.

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Tuesday’s Ask Gail: How Do I Maximize Any Publicity My Business Gets?

Your business is about to be aired on a TV show. Good job! But don't rest on your laurels. Your business is getting a lot of exposure, and you want to ride that momentum to generate more sales for your biz and even more exposure! Gail from Attention-Getting shares 9 tips for maximizing any publicity your business gets.

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How to Build an SEO Optimized Web Page

When people talk about SEO, they often talk about off-page SEO (mainly link building). And while that's an important part of ranking well in the SERPs, you cannot ignore the role on-page SEO plays. Check out this infographic from Kissmetrics and learn how to build SEO optimized web pages.

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5 Tips to Monitor and Protect Your Online Reputation by Cloris Kylie

Your online reputation is an essential component, not just of your business but of your personal brand. College applicants were refused and employees were fired because their online reputation is harmful for the whole organization. Don't make the same mistake: here are 5 simple steps and tools for personal online reputation management.

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Facebook Reviews Now Get You Rich-Snippet “Review Stars” in the Local Search Results

Facebook is an excellent place to get reviews: the network has the user-base, posting a review is easy, and reviews don't get filtered. And now, the social media network added review stars in their local search results! Learn how the new review stars work and what it means for business owners.

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5 Rookie Webinar Mistakes (And How To Avoid Them)

Webinars can boost your sales. But only if you do them right! With over 5 years of webinar marketing experience, Amy Porterfield has made countless mistakes when running webinars - and she's learned a lot from these errors. Learn the 5 rookie, sales-stifling mistakes in running a webinar and what to do instead.

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Why Good Unique Content Needs to Die - Whiteboard Friday

Good, unique content needs to die according to Rand Fishkin of Moz.com. In this Whiteboard Friday, he shows the leading reasons why 'good, unique' content won't cut it anymore - and why you should shift the focus to creating 10x better content. Not necessarily unique, but better!

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How to Turn 1 Idea Into 2 Months of Content Marketing (and More)

Content marketing shouldn't be thought of as individual projects says Roger Parker. Instead, you want to take that one post or content idea and turn it into 2 months worth of content marketing. It's not only efficient (as you won't run out of ideas as easily), doing so can lead to greater traffic, productivity, and conversions. Check this post and learn how.

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12 Simple Tactics To Writing Viral Articles That Spread Like Wildfire

You want your articles and posts to go viral. Who wouldn't? Tim Soulo dreams of crashing his web host's servers with massive amounts of traffic from a post. While he's yet to reach that milestone, he knows how to create articles that go viral. And in this post, he shares his 12-step guide for creating posts that spread like wildfire.

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The Guide To Strategic Writing: How to Get Traffic, Subscribers & Sales With Your Articles

You publish 12 articles a month for your business blog - only to find that these articles account for only 1% of the traffic you're getting. Writing for writing's sake won't deliver the ROI you're after, it has to be done strategically. Check out this article by Tim Soulo and learn how to write articles that drive traffic, email subscriptions, and ultimately sales!

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5 Content Marketing Myths To Correct Now

Content marketing is expected to grow into an over $54 billion industry by 2019. But despite the industry maturing financially, there are prevalent content marketing myths that people still accept as true - and this is preventing business from getting the results they want. Learn what these 5 myths are and what's really needed to succeed in the content marketing game.

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18 Questions To Increase Sales

Do you want to increase sales? Of course you do! But before you set out to look for answers leading to increased sales, you have to ask the right questions first and start with your current customers. Let Mark Riffey show you the 18 questions you should ask if you want to boost your company's bottom-line.

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It’s Time for Content to be Valued Like Customers and Patents and Inventory

Your blog posts, videos, white papers, PDF checklist - every piece of content you have is an asset. Many companies view content marketing as an expense, much like Google Adwords. Learn why this mindset is wrong and why content should be viewed as assets that can keep delivering value long after it's been paid for.

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Forget Millennials – Trust is the Secret Sauce of Online Commerce

The marketing world has shifted its focus on Millennials, the devices people use, their buying patterns, etc. But this post from Servant Of Chaos challenges this trend. For Gavin, it isn't so much about which consumers have the spending power (and their buying habits) that matter. It's how we build trust!

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How often should you publish blog posts?

Seth Godin publishes a blog post every day. Others like Brian Dean take weeks to post new content. You know you have to blog, but how often? This short and sweet post from Jim's Marketing Blog tries to answer that question.

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#12 Jay Baer: Using Content to Grow Your Business

This is almost an hour-long podcast. But if you're using content marketing for your business, you have to tune in! Why? Because for starters, Jay Baer - best selling author and creator of one of the best content marketing blogs in the world - is in it!

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3 Tips to Elevate Your Digital Marketing

You may be running a brick-and-mortar business. But with consumers especially millennials spending more time on digital channels, you have no choice but to up your social media and digital marketing game. So how can you elevate your digital marketing campaigns to the next level? Start with the 3 tips in this post.

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The Four Outcomes Of Content

You know how to produce good content, but do you know what outcomes to expect? A content's success in the marketing space is decided long before it's created, and it will only succeed if you know what you want out of it. This blog post from Twist Image looks at the 4 different outcomes of content and why you shouldn't mix up these 4.

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Top 10 Companies Doing Content Marketing Right

Content marketing done right can do many wonderful things: grab the customers attention, build a community of fans for your brand, enhance customer's experiences, and more. So here are 10 companies that "get" the content marketing game to draw inspiration and ideas from.

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Marketing to millennials: mobile and multi-platform engagement rock

Reaching millennials today isn't hard. The real challenge lies in getting their attention, engaging them, and influencing their decisions. Discover how the latest and biggest music festivals of today use mobile and multi-platform engagement to overcome this marketing challenge.

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How to Craft an Agency PR Plan That Drives New Business

PR is an important tool for creating new opportunities and attracting the right eyeballs to your business. But just like any other tool, PR can deliver the business results you want only if you have a strategy in place. Learn how to maximize PR: here's a 3-step plan for creating a reliable PR strategy that generates new business.

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3 Tips To Create Impactful Content For Your Social Media Followers

If your Facebook and Twitter profiles only post links to pages on your site, you're doing social media wrong! This practice doesn't engage your social followers - and worse, it can reduce your organic reach (thanks Facebook). Stop using your social media profiles solely for promoting links to your site! Here are 3 tips for creating impactful and engaging content for your followers.

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Millennials’ Modern Views of Family & Traditions Marketers Should Know

Millennials' view of what the family means is different from the idea of the traditional nuclear family. This shift in mindset makes itself felt in the way millennials celebrate during the holidays. Read this post and learn how millennials view family - and how it can help you as a marketer make meaningful connections with this generation of consumers.

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Sourcing Case Studies and Industry Reports For Rock Solid Content

Including case studies, reports, and new research in your marketing gives your brand (and your content) a great boost in credibility. The hard part, however, is finding these hidden treasure chests of facts and statistics - until you've read this post! Read this article from Market Like A Chick and learn where to source these reports for rock solid content.

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How to get a 50% email open rate from new subscribers

You've got new subscribers, that's nice! Be careful how you approach these newcomers to your list. Yes, they just signed up and the burning interest is there. At the same time however, they won't hesitate to click the unsubscribe button if you make a mistake. With this post, you'll learn how to make sure your new subscriber opens your first email - and that they stay on your list.

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How to Build Better Content from the Same Old Post (A.K.A. Content Repurposing)

Much emphasis is placed on creating good, unique content. So much that you may overlook cool and time-saving ideas such as content repurposing. This idea doesn't take much to execute: you only need old pieces of content (which you already have) and the desire to update these. Learn why you need to repurpose your content and how.

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How To Do Keyword Research To Drive Website Traffic

SEO still has an important place in the whole digital marketing scheme - and so do keywords. If your company website is targeting the wrong keywords, you will attract the wrong audience and site conversions will suffer. Read this post from AutoPilot Your Business: learn the importance of keyword research and how to do it properly.

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16 Ways to Skyrocket Your Blog Traffic Through Content Distribution

You create content for your blog regularly, which is good - but how much traffic are you getting? If the answer to that question makes you sigh in disappointment, you're probably missing an important ingredient for generating massive blog traffic: content promotion. Publishing content is only half the battle, you have to promote your posts too! So check out these 16 proven content promotion strategies from Neil Patel and say goodbye to your traffic woes.

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Build A Brand, But Be Careful of How and What Kind of Brand You Build

Brand building is often talked about. But just like any business endeavor, building a brand can help or harm your business depending on how you do it. Learn when brand building is harmful and when it's helpful for your business' growth - and what tools to use for consistent branding.

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5 Reasons Why Your Competitors are Outranking You

You just launched your startup and the company website is up and running. Good start! However, there's a lot of work ahead of you - and one of them is to beat sites that are outranking you in the SERPs. Learn the 5 reasons why your competitors are ahead of you in rankings and traffic - and how to patch up these holes.

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Developing A USP For Your Tech or Specialized Service

A unique value proposition is a must for every business: it briefly describes your product, what problems it solves, and why it's better than the competition. Without a USP, you'll be hard pressed to convince your prospects and investors to give you business. Discover how you can create a USP for your tech (or non-tech) business that gets people excited about what you offer.

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4 B2B companies that have mastered the blogging game

Blogging about your passion and hobbies may feel as easy as breathing to you. But blogging about your business is an entirely different story. Business blogs require a lot to succeed: targeting the right audience, publishing the right content, a promotion plan, and those are just to name a few. Well, 4 B2B companies got it right and there's no better way to learn how to succeed in business blogging than following the examples set by these successful companies.

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B2B Content Marketing Trends for 2016 – What’s New; What’s Not

Good B2C content marketing practices doesn't always translate well in the B2B marketplace. Learn what practices are wasting your time - as well as other hot trends in the content marketing space for 2016.

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Evergreen Content: A Guide to Creating Content That Keeps Giving

So you want every piece of content you created to reap targeted traffic long after it's been published? Then create evergreen content: they don't get outdated like news and they'll continue to bring social shares, clicks, and leads even years after its publication. Learn the different types of evergreen content and how to create them step by step.

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The Key to Creating Custom, Quality Blog Content For Business

Marketers and bloggers often speak about creating quality blog content, but what is it exactly that makes a post or a piece of content high quality? This article from Busy Blogs Plus attempts to answer that question - plus a 5-point checklist on creating quality blog content that gets results.

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Small Business SEO Checklist – 8 Layman Steps for Success (Infographic)

You may not have a strong background in search engine optimization, but that doesn't mean you can't optimize your site and its pages! Get this infographic and checklist from CJG Digital, and learn how to optimize your way to better rankings and traffic using 8 layman SEO steps.

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How to Optimize B2B YouTube Pages [and Why You Want To]

YouTube is one of the biggest search engines around, second only to Google. Plus, just about any business and any audience can benefit from video content. So if you don't have a YouTube channel yet, go build one now! And if you do have one, then read this post from V3B and discover how you can optimize and get more traffic from your YouTube page.

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CHAPTER 6
Social Media

7 Proven Methods to Explode Your Social Shares

Want to get more social media shares? Then you must publish the right content. And in this post by Zac Johnson, you will discover 7 types of content that social media users love to share - from 'click to tweets', super detailed tutorials, to weekly expert interviews and more!

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The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]

Not a lot of businesses get social media right. So Charlene Li and Brian Solis took a closer look at those businesses that get social right. And in this infographic, you will discover the 7 factors that separate a successful social business strategy from a mediocre one.

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Call of Duty PR Stunt in Singapore Became Too Real and Too Stupid

PR stunts on social networks like Twitter and Facebook are not uncommon - and you can rely on video game companies to come up with creative ways to promote their latest titles. Once in a while however, the stunt gets too real and even offensive. Just check out Activision's #PRFail in promoting its popular shooting game Call Of Duty.

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Social Marketing: How to Promote your Blog on Social Media

Marketing is all about connecting with people, and it's not surprising how businesses turn to social media to get their products and services in front of the right people. Whether you're a freelancer, a new or experienced blogger, a startup owner, or an info-product creator, you must use social media. But how? Well, read this post from Blogtrepreneur and discover how to best use Facebook, Twitter, Pinterest, Reddit, and other social networks for your growing your business.

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Brand Buzz: You’re Overwhelmed By Being Social. And That’s Normal

Managing your presence on social media and juggling other tasks can overwhelm you. As a result, business owners either hire a full-time employee to manage their social presence or skip social media altogether, which puts them at a disadvantage. You sure don't to lag behind competitors in the social marketing department, but how will you manage all the work? "Plan it!" says Jaci Russo.

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Post Smart: When Not to Post on Social Media [INFOGRAPHICS]

Your target users are on networks like Facebook - but so are your competitors! With a lot of noise to compete against, social media marketers are obsessed about fine tuning their posts to maximize reach. Not only do they publish great content on social, they time it well too! Discover when are the best and worst times to post on Facebook, Instagram, Pinterest, and other social networks - and make sure your posts get read!

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LinkedIn Tip: Save your connections!

You spent months building your network on LinkedIn - only to discover one morning that your account was suspended! Maria from Marketing W/ Integrity unknowingly violated one of LinkedIn's terms and conditions - and she's left without any access to her contacts. Don't let nightmares like this rain on your LinkedIn network. Back up your contacts like Maria did!

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The 6 Steps To Converting Your Facebook Fans Into Customers

Having thousands of Facebook fans is nice, but you don't want them to stay as fans forever! You want to convert them to satisfied customers who keep buying from you. So how do you make the transition? Read this post by Sarah Williams and discover a 6-step plan for converting fans to raving customers.

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5 Twitter Tools to Boost Your Productivity

Monitoring and managing your presence on Twitter doesn't have to be time-consuming. If you're struggling to keep up with activities on Twitter, here are 5 tools that can help you manage Twitter better and easier - from scheduling content, creating text overlays, to managing followers and more!

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How Social Media Fuels Content Marketing -- INFOGRAPHIC

Content marketing and social media should go hand in hand. But industry discussions often focus on only one of the disciplines and hardly looks at how content marketing and social media can work together to create some valuable for a business' audience. Check out this infographic and learn how social media should fuel content marketing campaigns.

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The Secret Life of a Social Media Manager

Social media managers do more than just get paid to tweet or update a status on Facebook. In this post on Marketo, Shanna Cook takes a look at a typical day in a social media manager's life, going beyond the usual hashtags, sponsored posts, viral videos, and selfies. You'll also love the actionable tips in the post so be sure to read it!

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Dos And Don’ts Advice For Social Media Marketing

Without a dedicated expert to manage social media activities, small-to-medium businesses are prone to mistakes that might cost them followers or taint their reputation. Discover what you should do and what you should avoid in social media marketing in this infographic.

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7 Social Media Search Tactics to Find People and Content

Social media networks are full of viral content ideas, influencers, industry experts, and people that you want to connect to - but only if you know how to search for the right information. Learn how to find users that talk about your brand, great content you can share, and more using the 7 simple social search tactics.

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Branding Your Social Media Presence With Color [Infographic]

Successful businesses know where, what, and when to post on social media - and they make sure that every facet of their marketing aligns with the brand image they want to portray. So how can you create an overall cohesive look for your social content? Start with your logo and its colors! Discover which color corresponds to the emotions you want to inspire in your audience with this infographic from PageModo.

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Here are 4 things you should never tell customers

"You matter to us" is a phrase overused by businesses when dealing with customer complaints. It sounds robotic and insincere - and it's one of the 4 things you should never tell your customers. Discover the 3 other phrases you should avoid like the plague if you want to keep your customers.

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#Twitter Tips: What 1M Tweets Tell You About How People Tweet Successfully - #infographic

How do you successfully tweet and start conversations about your brand? Buffer examined 1 million tweets deconstructed the 5 essential elements of tweeting successfully - and presented it in an infographic.

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7 Free Marketing Tools to Use When You’re Broke

You're running a startup and budget is tight. Hiring a marketer or paying for ads is out of the question - and you have to do the social media marketing on your own. It may sound daunting (and expensive), but not when you have these 7 marketing tools that allows you to build email lists, schedule social posts, monitor mentions, and more - for free!

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Social Media Management: You Get What You Pay For

"You get what you pay for." This old adage is just as true for purchasing goods as it is for hiring a social media manager. If you're looking to enlist the services of a social media management company, it's important to look beyond the hourly rates and focus on metrics that matter - such as experience, strategy, and more!

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3 Ways Mobile Marketing is Influencing Social Media

Mobile marketing and social media are inseparable. Think about it: when was the last time you ended a day without checking your Facebook or Twitter profile on your smartphone? There's no denying it - adopting new mobile marketing trends can greatly influence your social reach. But with so many technologies on the rise, finding which trends to adopt can be confusing. So instead of overloading yourself with information, start exploring these 3 mobile marketing trends that are changing the social media landscape today.

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Could Pinterest Become the Next Big Thing in Local Marketing?

Pinterest just announced the addition of location data from Google and Apple Maps back in October. This leap into the marketing pool added important location data such as address, phone numbers, and store hours to "Place Pins" - making it look like a professional business listing. Learn more about this recent change and how it can impact your local marketing efforts.

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How to Hold a Successful Twitter Chat

Twitter chats give you the opportunity to connect and build relationships with your target audience, which is what social media is all about. Not to mention hosting a Twitter chat is easier than arranging organized chats on other networks. If you are yet to host one, check out this detailed guide from Xen.

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TShould I ask for likes on Facebook?

Should you ask likes from your Facebook friends? Many marketers feel awkward about sharing work stuff on their personal profiles. But you shouldn't be! Your friends most likely want to support your work, and Facebook makes it easy invite your buddies to like your page. Learn how!

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CHAPTER 6
Tech & Tools

10 Time-Saving Blogging Tools To Keep You Organized

Almost every business owner knows the importance of blogging for growth. The problem however: it's hard to find the time to produce a top-quality post when juggling other responsibilities. So why not take up Adam Connell's suggestion? Blog more and get stuff done while spending less time - and here are his top 10 tools to help you do just that.

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8 of the Top Apple Watch Apps for Small Business Owners

Apple's iWatch entered the wearable technology market with a bang! It won't take long before we see every business owner and executive wearing one - especially since these 8 iWatch apps enable business owners to do their job.

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Learn if Your Website is Mobile-Friendly with a Google Test in 30 Seconds

You can't afford not to go mobile-friendly in this day and age - especially when Google announced that mobile-friendly sites have a ranking edge against sites that are not. But how would you know if your site is mobile friendly? Here's a simple 30-second test to help you.

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What is the Cloud…Really?

People talk about cloud-based solutions and technology stacks found in the cloud, but what is the cloud really? In this post, Eric Brown explains what the cloud is and what it can do for your business minus the tech jargon.

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41 Side Hustle Tools I Use Every Day

Nick Loper is an expert side hustler - always on the look out for 'easy to milk' income streams to take his income to a whole new level. And if you're wondering what tools you need to successfully run your own side hustles, look no further as Nick himself reveals his 41 favorite tools that allow him to run profitable side projects in less time.

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4 Marketing Trends to Watch for in 2016

2016 is upon us! For most people, it's the season to chill and spend more time with the family. For marketers however, it's the season to look at the up and coming months, keeping an eye for trends that will change the world's marketing landscape. So without further ado, here are ClickZ 4 marketing predictions and trends to watch in 2016.

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Updated! A Master List of Social Media Marketing Management Tools

Social media is essential for connecting with your target market and growing your business as a whole, but social media can eat up a lot of your time if you let it! Here is Lee Odden's list of top self-service and enterprise-level social media marketing tools that let publish and schedule posts, generate reports, and manage social accounts in less time.

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21 marketing technology stacks shared in The Stackies

The best companies use technology stacks for just about any phase of their sales cycle - from generating awareness, capturing and converting leads, building relationships, to analyzing results. Check out how the leading companies use marketing technology stacks to streamline their processes and capture every important detail along the way.

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Managing a Social Media Contest with IFTTT, Slack and Flipboard

Social media contests can do wonders for your brand's engagement and social prescence. But knowing what social media competitions can do and knowing how to successfully run one are two different things. Learn how to hold your own contests on Facebook, Twitter, and other networks using IFTTT, Slack, and Flipboard.

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Tools That Automate Your Business & How To Use Them

"A business that relies totally on its owner is not sustainable!" Think about it: you may not be around all the time, and during those days who's going to keep your business up and running? Enter business automation tools - tools that keep your processes running even without your supervision, automating the most mundane tasks to free up valuable time. Check out this list from InspirITing!

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Top Business Technology Trends Happening Now

Small businesses require not only intelligence and creativity to thrive - they also need technology. Technology allows SMBs to compete against large corporations on equal footing as it gives them access to information that used to be available only to multi-million organizations. Discover what technology trends will significantly impact small business today, in 2016, and beyond.

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8 Must-Have Apps For Writers

You are a writer. Whether you're a business owner, a social media manager, a content marketer, or even a freelancer, writing is a part of your day-to-day activities. And with all the other responsibilities on your shoulders, writing quality content becomes harder. But don't worry: here are 8 must-have apps for writers that will keep you pumping out great pieces of content while helping you stay productive.

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A New Cloud Threat for 2015: The Man in the Cloud Attack

The cloud and the better collaboration opportunities it presents has changed the way employees work - but the problem with new technologies like the cloud is that they have vulnerabilities, and this in turn ushers new threats you need to keep an eye on. One such threat is the Man In The Cloud attack. Learn what an MITC attack is and how you can protech your company against it.

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